BlackPlanet are an African-American social network solution for matchmaking and tasks posts; in addition, it keeps message boards for conversation on political and social dilemmas

BlackPlanet premiered on Sep 1, 2001 by Omar Wasow, an Internet expert, which in 2001 got operating “New York Online”, a pre-web area the guy were only available in 1993 from their family room in Brooklyn. [2] it absolutely was the brainchild of Wasow and Community Connect’s CEO Benjamin Sun. Founded in 1999, it actually was a relative latecomer to social networking sites, with three currently in existence targeting individuals of color. [2] Benjamin sunrays could release AsianAve and [3]


Website is operated by area Connect of New York town. Area Connect additionally runs and [2] In April 2008, society Connect was bought for $38MM by Radio One, a Lanham, MD-based media begun by Cathy Hughes. [4] Alongside, and happened to be in addition bought. This step ended up being used by Radio someone to broaden beyond broadcast to get to black readers. [5]

BlackPlanet’s broader goal is bolster the Black neighborhood. [2]

Internet Site

The most used forums were Recent happenings, history & personality, affairs, faith & Spirituality, and ladies. [6] Wasow claims BlackPlanet’s home-grown software permits consumers to move between personal content, to online dating, chat, and message boards, emphasizing hooking up someone, as opposed to eating them material. [2]


In January 2007, the membership log on BlackPlanet’s home-page boasted 15.8 million new users since the beginning in 1999. [6] At time of buy the webpages have in 20 million people and was actually the 4th most-visited U.S. social networking web site. [7]

  • Male 34.4percent
  • Female 65.6per cent
  • Average Years: 32
  • Attended/Grad College Or University: 64.5percent
  • Composition Dark: 88%

“BlackPlanet produces labeled visibility content to incorporate advertisers in to the personal society, making it possible for customers to engage as company”; plus individual pages BlackPlanet additionally allows content for companies, personalities, and merchandise. [8]

In ’09, BlackPlanet introduced new features to the internet site, such as a Facebook-style reputation upgrade, and a development pub that helps to keep people updated with advice contributed on synergistic One and BlackPlanet. The chat purpose has also been upgraded last year; the existing talk is actually powered by a company called Chat Blazer and it is Flash based. [9]

In early 2010, BlackPlanet founded an innovative new website that integrated an Activity Feed, enabling people observe news from everybody on BlackPlanet, either buddies or by area. [10]

Additional features

BlackPlanet has now released two interactive video games for people, Farmandia and Fishdom.

BlackPlanet defines Farmandia below: “Farmandia puts you into the farmer’s seat. Grow your make, look after their creatures and construct your barns. The greater your play, more guidelines you’re compensated so you can keep farm running a business. Want a tiny bit support? Encourage different BlackPlanet people to help.” [11]

BlackPlanet describes Fishdom thusly; “when you are accomplished spending time on the farm, grab your own digital fly fishing rod and visit Fishdom where you’re responsible for serving their unique selection of underwater friends. You best build your own dollars since they become mighty starving. You will never know as soon as youwill need to get a lot more ingredients, accessorize your under water empire or promote your fish some new company.” [11]

The parallels to myspace’s Farmville have never missing undetected of the BlackPlanet people, exactly who point out the necessity for enhancement associated with the site’s structure and primary properties instance cam ahead of the introduction of video games. [11]

Smartphone solutions

BlackPlanet furthermore released cellular applications in ’09 for cell phones. The application form BlackPlanetMobile was actually free whenever it was released but was not exclusive of cellular provider costs. [9] BlackPlanetMobile didn’t manage the BlackBerry, GPhone, new iphone, or Sidekick smart phones when released. [9]

BlackPlanet Text notifications can also be found to alert customers to revisions and notifications. It is an opt-in solution. [9]

Internet sites

This has been reported that social networks have come to define the modern Web feel. [12]

BlackPlanet, as a precursor to facebook, went some way to influencing the net as consumers recognise they. Before the preferred companies let you to “like” blogs, “poke” crushes, or “retweet” celebs, web-savvy African People in the us happened to be connecting on BlackPlanet. [12]

Wasow themselves states” [12]

The people exactly who began Myspace had been quoted running a business month magazine saying that they looked at BlackPlanet as an unit for Myspace and planning there seemed to be the opportunity to manage a standard markets version of what BlackPlanet was actually.

Since Summer 2007, BlackPlanet have 16.5 million customers and 80 million page panorama. It actually was described as the biggest on-line news entity for African-Americans and “the granddaddy of social-networking web sites”. [13] BlackPlanet loved above 6 million distinctive guests a month in April 2008. In 2007, BlackPlanet located itself to be the last preferred social networking means on the internet, but with the vast increase in myspace, Twitter and MySpace practices, BlackPlanet does not build identification from inside the leading 15 internet sites in accordance with eBizMBA, in March 2011, leading experts to claim that ‘BlackPlanet have dropped towards wayside as different companies have taken the social network mantle.’ [12]

BlackPlanet utilises other social network methods such as for instance Twitter and myspace being attain latest and potential consumers. Its Twitter feed is current on a near day-to-day factor, commenting and showcasing tourist attractions on the black neighborhood. Present tweets consist of: “83per cent of BP voters think non-Black hip hop artists must not make use of the #nword. exactly what do you think of that?” [14] and, “incorporate tips announced. Move from drab to fab in 5 minutes.” [14] The BlackPlanet Twitter feed normally used to post announcements and posts concerning BlackPlanet web site it self. Wider governmental problem may also be discussed, such as: “what’s going to you will do #ifgovernmentshutsdown?” [14]

The BlackPlanet Twitter web page is employed to inspire discussion of dilemmas both immediately and ultimately relevant to its society of African-American people. The myspace standing change feature can be used to inquire about inquiries into the web page followers, and is also well taken care of immediately typically. Concerns have actually incorporated, “What do you imagine with the idea of Ebony Marriage time?”, [15] “precisely what do you think of individuals utilising the phrase ‘ghetto’ when describing something which’s maybe not attractive?”, [15] and, “Men, do you ever pamper your self with a gentleman’s face, manicure or care? Women, precisely what do you might think of men who take care of their particular epidermis and fingernails?” [15]

Both social networking resources are accustomed to advertise the “Member of a single day” element, drawing attention to the appearance of the chosen associate. Associated a link to the member’s profile try this short review for example, “she is gorgeous, she is solitary, she is the person in the afternoon. Search the woman out”, [14] and, “Nevertheless require proof that people have the prettiest customers in the world? You’re pleasant.” [14]